An event related to Nike Air Max was prepared, specifically involving the project for creating the Nike Air Max LV8 seeding box.
To capture the youthful appeal of the Nike Air Max LV8, two different seeding package concepts were developed.
Maxxed out Kit & Tailored Head-to-Toe
To capture the youthful appeal of the Nike Air Max LV8, two different seeding package concepts were developed.
Maxxed out Kit & Tailored Head-to-Toe
Maxxed Out KIT
This kit includes a range of shoe accessories such as charms and laces, all featuring Air Max branding! Catalysts can express their unique style by decorating their Air Max with these accessories, creating a personalized look.
The products are designed to allow users to DIY their LV8 freely, in line with the Maxxed Out Kit concept.
These include: Initial charms for shoe decoration, Bead charms for shoe beautification
Styling items: Gel nails tip, Nike Swoosh bear keyring, Strap keyring, Photo keyring & Hard cover notebook
These include: Initial charms for shoe decoration, Bead charms for shoe beautification
Styling items: Gel nails tip, Nike Swoosh bear keyring, Strap keyring, Photo keyring & Hard cover notebook
To emphasize the cute appeal, pink was used as the main color with red as an accent,
which is the key color for the LV8.
Additionally, eco-friendly corn padding was used to display the shoes, enhancing the lovable vibe of the LV8.
The use of a drawer-style box helps organize the shoes and DIY items neatly.
which is the key color for the LV8.
Additionally, eco-friendly corn padding was used to display the shoes, enhancing the lovable vibe of the LV8.
The use of a drawer-style box helps organize the shoes and DIY items neatly.
Tailor to Head-to-Toe
The second seeding package was created under the idea of “Tailored to Head-to-Toe,” gathering Nike items that allow users to style themselves from head to toe into one package.
A garment bag was designed specifically to include a pocket for the LV8 shoes, emphasizing their place within the package. Additionally, a pop-up pocket was created to include styling items given as a bonus. The garment bag itself contains actual Nike items in the New Jeans style, which were gifted to the catalysts.
Fortunately, the celebrities who received the LV8 seeding packages posted photos with my packages! 💝
Client : Nike
Agency : Media.Monks
Creatives : Soyoung Heo, Heyhun Park
Producer : Mijin Noh
Photography : Mike Yang
Special Thanks to 계몽사 & Thence
Agency : Media.Monks
Creatives : Soyoung Heo, Heyhun Park
Producer : Mijin Noh
Photography : Mike Yang
Special Thanks to 계몽사 & Thence