LG World CES 2022 Premiere
The Better Life You Deserve
The Better Life You Deserve
For CES 2022, LG wanted to produce a fully digital version of their presentation,
featuring their latest products & initiatives, in the form of a 30 min film.
Together with the core team, we conceptualized a hybrid of narrative stories,
with product presentation sequences weaved into the mix,
showing off LG’s latest & greatest in a dynamic, entertaining & informative format.
featuring their latest products & initiatives, in the form of a 30 min film.
Together with the core team, we conceptualized a hybrid of narrative stories,
with product presentation sequences weaved into the mix,
showing off LG’s latest & greatest in a dynamic, entertaining & informative format.
🎥Take a look for 30sec Cut down🎥
We conceived LG’s upgradable appliance as the focus of the first short film, A Better Life for You.
With enhanced abilities to learn and evolve to better meet the needs of users’ individual lifestyles, LG’s upgraded ThinQ platform empowers compatible products with even more features to deliver additional conveniences in 2022. A Better Life for You shows how advancements in LG’s entertainment solutions are delivering a more personalized, interactive experience to viewers enjoying the content on larger screens at home.
With enhanced abilities to learn and evolve to better meet the needs of users’ individual lifestyles, LG’s upgraded ThinQ platform empowers compatible products with even more features to deliver additional conveniences in 2022. A Better Life for You shows how advancements in LG’s entertainment solutions are delivering a more personalized, interactive experience to viewers enjoying the content on larger screens at home.
Client : LG
Agency & Production : Media.Monks
Creatives : Jin Park, Soyoung Heo, Jae Cho, Glenn Ng, Melisa Toh,
Account : Saerome Lee, Jowan Lee
Agency & Production : Media.Monks
Creatives : Jin Park, Soyoung Heo, Jae Cho, Glenn Ng, Melisa Toh,
Account : Saerome Lee, Jowan Lee