LG gram 2023 Commercial Lifestyle KV!
We had been assigned to handle the 2023 campaign
forLG gram through our partnership with Media.Monks.
forLG gram through our partnership with Media.Monks.
The 2023 LG gram project encompassed a range of assets and initiatives, including
Lifestyle Key Visuals, Product Key Visuals, Brand Films, USP Films, and Social Activations.
Lifestyle Key Visuals, Product Key Visuals, Brand Films, USP Films, and Social Activations.
Out of these, I had the opportunity to contribute to three projects:
Lifestyle KV, USP Film, and Social Activation.
Lifestyle KV, USP Film, and Social Activation.
For the Lifestyle KV, we took a fresh approach,
aiming to differentiate it from the LG gram of previous years by creating a new mood board.
aiming to differentiate it from the LG gram of previous years by creating a new mood board.
Our main objective for 2023 is to capture the essence of people savoring and embracing life's moments, striking a balance between work and play with LG gram.
Under the overarching theme of "Capturing Moments,"
we organized the ten products into three distinct talents to showcase this concept.
Under the overarching theme of "Capturing Moments,"
we organized the ten products into three distinct talents to showcase this concept.
The shoot took place in Singapore, and we traveled around various locations in Singapore for filming!
Despite the hot weather, we had a great time with enjoyable people.
It turned out to be a more exciting business trip than expected.
Despite the hot weather, we had a great time with enjoyable people.
It turned out to be a more exciting business trip than expected.
After successfully completing the shoot, the post-production work was not easy.
We spent a lot of time on retouching and creating infill-screen images,
but the results are satisfying, just like the finished photographs!
We spent a lot of time on retouching and creating infill-screen images,
but the results are satisfying, just like the finished photographs!
For the infill-screen images, my boyfriend helped me find coding code,
and I borrowed a scientific magazine article from a long-time friend. With these resources,
we created more than 40 infill-screen images in total!
and I borrowed a scientific magazine article from a long-time friend. With these resources,
we created more than 40 infill-screen images in total!
Shooting was amazing, Thanks team!
Agancy : Media.Monks
CD : HaeHyun Park
AD : Soyoung Heo
AE : Irang Im
PD : Linda Shin, Rena Too
Photographer : Garrod Kirkwood
Production : Matte
EPD : Eric Ng / PD : Regina Lee
and more more lovely peoples who helped!
CD : HaeHyun Park
AD : Soyoung Heo
AE : Irang Im
PD : Linda Shin, Rena Too
Photographer : Garrod Kirkwood
Production : Matte
EPD : Eric Ng / PD : Regina Lee
and more more lovely peoples who helped!