The 2024 bibigo Lifestyle shoot holds significant meaning. We planned a lifestyle project to present the newly renewed bibigo branding. This required bringing to life bibigo's personas of 'Candid, Energetic, Playful, and Passionate.' To showcase the diverse personas of bibigo and its extensive product range, we developed and executed six distinct concepts.
Exercising & Picinic
An "Exercising Concept" to showcase healthy bibigo products while delivering an energetic mood.
A summer "Picinic Concept" featuring friends enjoying bibigo products together.
An "Exercising Concept" to showcase healthy bibigo products while delivering an energetic mood.
A summer "Picinic Concept" featuring friends enjoying bibigo products together.
Camping
The "Camping Concept" captures the joyful atmosphere of camping with friends on a fall day. It features the ease of preparing and enjoying various bibigo products, along with fun desserts, all captured in the photography.
The "Camping Concept" captures the joyful atmosphere of camping with friends on a fall day. It features the ease of preparing and enjoying various bibigo products, along with fun desserts, all captured in the photography.
Grocery Shopping
This concept was planned to emphasize the newly renewed bibigo branding identity (BI). It showcases the new packaging and BI in various ways while highlighting bibigo's personas, resulting in engaging and fun photographs.
This concept was planned to emphasize the newly renewed bibigo branding identity (BI). It showcases the new packaging and BI in various ways while highlighting bibigo's personas, resulting in engaging and fun photographs.
Western Party
The "Western Party" concept was designed to showcase bibigo foods enjoyed not only in Korea but also in various countries. It features a diverse group of friends coming together to enjoy bibigo, portraying the personas in a real-life setting filled with fun and camaraderie.
The "Western Party" concept was designed to showcase bibigo foods enjoyed not only in Korea but also in various countries. It features a diverse group of friends coming together to enjoy bibigo, portraying the personas in a real-life setting filled with fun and camaraderie.
Korean Family Lunch
The "Korean Family Lunch" concept was designed to emphasize Korean cuisine, reflecting the roots of bibigo.
It portrays a family preparing a meal simply using bibigo products, creating a natural and honest representation of real family life without exaggeration. This concept showcases the warmth of family bonds and embodies the Korean love for food with the sentiment that "rice is power," all while integrating bibigo products.
The "Korean Family Lunch" concept was designed to emphasize Korean cuisine, reflecting the roots of bibigo.
It portrays a family preparing a meal simply using bibigo products, creating a natural and honest representation of real family life without exaggeration. This concept showcases the warmth of family bonds and embodies the Korean love for food with the sentiment that "rice is power," all while integrating bibigo products.
Client : CJ bibigo
Agency & Production : Media.Monks
Creatives : Soyoung Heo, Nahil Kang, Seojin Oh
Special Thanks to Producer Dee & Account Bori Kim
Photographer: Minwoo Jeon
Retoucher : Eunkyung Sun (Moment Studio)
Prop & Set: Seonmi Jeon (Studio Ikenoharu)
Food Stylist: Mihee Kim (Studio Seasoning)
Fashion Stylist: Bora Kim
Hair & Makeup : Stella Jung
Agency & Production : Media.Monks
Creatives : Soyoung Heo, Nahil Kang, Seojin Oh
Special Thanks to Producer Dee & Account Bori Kim
Photographer: Minwoo Jeon
Retoucher : Eunkyung Sun (Moment Studio)
Prop & Set: Seonmi Jeon (Studio Ikenoharu)
Food Stylist: Mihee Kim (Studio Seasoning)
Fashion Stylist: Bora Kim
Hair & Makeup : Stella Jung