Media.Monks decided to make a global fandom community for LG gram users ‘Hustle Hub by LG gram'.
It’s an online community For LG gram users, and anyone with an entrepreneurial spirit, Hustle Hub by LG gram is a dedicated online Facebook community for users to network, and access relevant information and resources. LG gram laptop owners that certify their products can also enjoy exclusive offers and member benefits.
We want to create a strong LG gram fan community and nurture brand advocates across the globe.
LG gram is going to make productivity cool again By redefining
what it means to hustle with an online community, Hustle Hub by LG gram
what it means to hustle with an online community, Hustle Hub by LG gram
Hustle Hub by LG gram will embody our propositions of “Hustle Right. Hustle Light”
and provide a platform where our community can help each other work smarter.
and provide a platform where our community can help each other work smarter.
We prepare the 'Hustle Kit' as given out to only LG gram community members to help hustle in style.
I designed the package and global postcard which I have to variation with 6 langagues😅
There are 2 special items : T-shirt & Laptop sleeve
T-shirt with Stefan Kunz
Stefan Kunz is a lettering and typography artist. Stefan has created an artwork that expresses the community slogan "Hustle Light, Hustle Right" in his own style. We've turned this piece into a T-shirt so LG gram fans can hustle anywhere in style.
Laptop sleeve with Pleatsmama
We’ve collaborated with Seoul-based Pleatsmama, an eco-friendly accessories label.
These special Hustle Hub laptop sleeves are made by upcycling plastic bottles using innovative knitting techniques.
And I directed photography for Hustle kit.
Special thanks to my friend Alex💖 & Maria for styling🧥
Special thanks to my friend Alex💖 & Maria for styling🧥
https://www.lggramrewards.com/hustlehub/ca/en
👆Check the global website for the Hustle Hub community👆
We made Stop-motion videos to show what is inside of 'Hustle Kit'
stop motion is always tricky to shoot, but the results are always good
👆Check the global website for the Hustle Hub community👆
We made Stop-motion videos to show what is inside of 'Hustle Kit'
stop motion is always tricky to shoot, but the results are always good
In the Hustle Hub Community program has video content with global influencers
These videos are 'Most Valuable Fails', Stories of failures that came about in the process of hustling.
There is always a story and a lesson learned behind every failure, and we want to hold onto these stories.
These videos are 'Most Valuable Fails', Stories of failures that came about in the process of hustling.
There is always a story and a lesson learned behind every failure, and we want to hold onto these stories.
For the Most valuable Fails content, I edited and made motion graphics & main graphics.
Client : LG gram
Agency : Media.Monks
Creative
CD : HaeHyun Park
Jin Park, Soyoung Heo
Photography : Yukim STUDIO
Styling : Maria Kim
Agency : Media.Monks
Creative
CD : HaeHyun Park
Jin Park, Soyoung Heo
Photography : Yukim STUDIO
Styling : Maria Kim