the client brand persona changed from New yorker to Parisien. as the main persona changed we needed to consider many things. First, Needed shooting during this coronavirus era. Second, the celebrity.
We made the main campaign call 'Her taste'.
have you ever wonder about someone's house? For me, I really wonder that what Sting's house like.
The house or room is the place where you can see the owner's taste. followed this idea we made the main campaign of Mind Bridge SS 2021.
have you ever wonder about someone's house? For me, I really wonder that what Sting's house like.
The house or room is the place where you can see the owner's taste. followed this idea we made the main campaign of Mind Bridge SS 2021.
As the main persona changed as Parisien, we chose 3 iconic persons who live in Paris. Ines de la Fressange, Leia Sfez, and Jeanne Damas.
Lee see Goeun's Taste: which is I setted all and planned
Model : 김고은 Goeun Kim
Creative agency : Intoo creative company
Junior creative direct & Design : Soyoung Heo
Photographer : Jungwook Mook