The LG HomeBrew is the world's first auto-brewing machine that can easily brew fresh beer with just capsules, at home.
The new Homebrew Object model is a product that allows you to enjoy homebrewing to personal taste, and the following two functions have been added to the existing silver product.
- Custom-made device color that fits your own space (Objet green, beige)
- Making my own beer with personal taste
- Making my own beer with personal taste
The main film introduces new features, We drew a daily life that was only possible with Homebrew.
We set our whole campaign slogan as ‘MAKE YOUR BEER LIFE’ - every day will different with Homebrew,
from that point our key copy is ‘하나의 홈브루, 셀 수 없는 경험. One Homebrew, Countless experiences.’
from that point our key copy is ‘하나의 홈브루, 셀 수 없는 경험. One Homebrew, Countless experiences.’
we like to melt all the different experiences of how can people enjoy their own beer life with Homebrew
I joined this amazing project from the support campaign (which I won't post for sure) to the main film & KV.
It's kinda first time planning TVC, It was hard to brainstorm the film idea,
but this homebrew film is based on my first idea which is I felt so proud 🥹🥹
but this homebrew film is based on my first idea which is I felt so proud 🥹🥹
of course, I mainly directed key visuals, this time I worked with CAO studio📸
Client : LG Homebrew
Agency : Media.Monks
CD : Uooncu Jung
AD : Soyoung Heo
Designer : Hanna Lee
AE : I rang Rim, Tae Hong Jong
PD : Dee Shin, Mijin Noh
Production : MASHOOT
Photography : CAO STUDIO
Agency : Media.Monks
CD : Uooncu Jung
AD : Soyoung Heo
Designer : Hanna Lee
AE : I rang Rim, Tae Hong Jong
PD : Dee Shin, Mijin Noh
Production : MASHOOT
Photography : CAO STUDIO