EN‑CHANTED BITE Afternoon Tea
A vampire‑inspired story by Marriott Bonvoy & ENHYPEN.
A vampire‑inspired story by Marriott Bonvoy & ENHYPEN.
Inspired by ENHYPEN’s vampire-themed universe,
this limited edition afternoon tea blended the emotional power of fandom
with the elegance of Marriott Bonvoy’s hospitality.
this limited edition afternoon tea blended the emotional power of fandom
with the elegance of Marriott Bonvoy’s hospitality.
Hosted across eight Marriott Bonvoy hotels in Japan,
the campaign invited guests into a moody, immersive experience—
equal parts collectible, tasteful, and atmospheric.
the campaign invited guests into a moody, immersive experience—
equal parts collectible, tasteful, and atmospheric.
Not a Halloween cliché—A high-fashion noir.
The concept began with “Nocturnal Elegance”,
a direction inspired by ENHYPEN’s vampire-themed narrative—
moody, refined, and quietly intense.
The concept began with “Nocturnal Elegance”,
a direction inspired by ENHYPEN’s vampire-themed narrative—
moody, refined, and quietly intense.
It later evolved into “EN‑CHANTED BITE”:
a layered wordplay combining ENHYPEN and the idea of a single, story-filled taste.
a layered wordplay combining ENHYPEN and the idea of a single, story-filled taste.
The goal was to design a tea experience that felt cinematic and curated—
immersive without being costume-like.
immersive without being costume-like.
Deep reds, berry tones, and textured blacks shaped the visual palette,
while styling drew more from high-fashion noir than Halloween.
The result was a concept that blended K-pop storytelling with hotel-level elegance.
while styling drew more from high-fashion noir than Halloween.
The result was a concept that blended K-pop storytelling with hotel-level elegance.
Refined. Gothic. Familiar—but not literal.
The campaign visuals were rooted in the idea of restraint—
suggesting vampire themes without ever stating them outright.
suggesting vampire themes without ever stating them outright.
We used roses as the core visual motif:
symbolizing both blood and affection, desire and devotion.
The custom serif logotype was stylized with thorn-like edges and gothic curves,
designed to evoke a medieval aura while staying modern and branded.
symbolizing both blood and affection, desire and devotion.
The custom serif logotype was stylized with thorn-like edges and gothic curves,
designed to evoke a medieval aura while staying modern and branded.
“We didn’t need fangs to say vampire.”
Just a glance—black, red, and clean—was enough to signal the mood.
Just a glance—black, red, and clean—was enough to signal the mood.
Many fans instantly recognized the theme—
not through literal elements, but through tone, texture, and composition.
Exactly as intended.
not through literal elements, but through tone, texture, and composition.
Exactly as intended.
When creative direction becomes culinary guidance.
The afternoon tea menus were not centrally unified—
each of the eight Marriott Bonvoy hotels across Japan developed their own set.
Yet, every location followed the same visual and emotional language:
deep reds, black tones, dramatic contrast, and layered textures.
each of the eight Marriott Bonvoy hotels across Japan developed their own set.
Yet, every location followed the same visual and emotional language:
deep reds, black tones, dramatic contrast, and layered textures.
What began as a moodboard and creative direction
turned into a culinary blueprint—
influencing not just design, but plating, portion, and even flavor profile.
turned into a culinary blueprint—
influencing not just design, but plating, portion, and even flavor profile.
Seeing dishes I originally proposed interpreted across eight distinct hotels
—and adapted into real, seasonal menus—
was the most unexpected and rewarding part of this project.
—and adapted into real, seasonal menus—
was the most unexpected and rewarding part of this project.
A quiet reward, made to be kept.
Each afternoon tea set included:
ENHYPEN x Marriott Bonvoy luggage tag / Campaign-themed coaster / Message cards
ENHYPEN x Marriott Bonvoy luggage tag / Campaign-themed coaster / Message cards
Designed to reflect the mood of the campaign,
the items were simple, understated, and meant to last.
the items were simple, understated, and meant to last.
Many guests shared their sets on X,
treating them like personal keepsakes—
which made the positive reception feel even more meaningful.
treating them like personal keepsakes—
which made the positive reception feel even more meaningful.
Client : Marriott Bonvoy Japan
Agency : Monks
Producer : Mijin Noh & Doyoung👼 , Lisa Leong
Creatives : Soyoung Heo, Yooin Choi
Account : Bori Kim, Emily Jung
Agency : Monks
Producer : Mijin Noh & Doyoung👼 , Lisa Leong
Creatives : Soyoung Heo, Yooin Choi
Account : Bori Kim, Emily Jung