bibigo SOBABA

We launched bibigo's new “Sobaba” campaign. Sobaba is a glazed yet crunchy chicken product, and integrating the Korean elements inherent in its name and product into this campaign presented a significant challenge.
Significant effort was invested in the successful launch of the Sobaba campaign, highlighting the advantages of Sobaba alongside its Korean elements.
The campaign tagline, “CRUNCH THE KOREAN WAY,” was created.
To showcase the various advantages of Sobaba, we produced several videos.
The key feature of Sobaba:
Crunch & Glaze | Sweet & Savory | Quick & Delicious
Each video highlights the characteristics of Sobaba—glazed yet crunchy, sweet yet savory, and quick to prepare. To reinforce the tagline “Crunch the Korean Way,” numerous Korean elements have been integrated throughout the videos.
CJ bibigo SOBABA Master Film
As showcased in the videos, the diverse qualities of Sobaba Chicken are expressed, along with the various sensations of Korea experienced in a single bite. This was conveyed using a sensory and unique collage of Korean elements.
Each video features collage scenes that showcase the various aspects of Korea.
Take a look at the stunning sizzle shot of Sobaba Chicken!
The sizzle cut, created with the hard work of many, is truly spectacular!
Additionally, the food stylist team built a dedicated set to showcase Sobaba Chicken for this shoot.
The Key Visuals for Sobaba were captured to emphasize bibigo's personas, showcasing an energetic and candid essence while ensuring that Sobaba stood out in the shots.
Client : PUBG
Agency : Media.Monks
Production : Mecca
Creatives : Nahil Kang, Jaemin Cho, Soyoung Heo, Noi Sudirman
Producer : Dee Shin, Hyojung Lee
Food : Studio K-One
Photography : KwaYoung Lee
Special Thanks to Account Emily Jung 
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