In 2023, there were various projects for the LG gram campaign, and I was in charge of the Lifestyle KV reading and USP film support.
For the USP film, I was involved in the storyboard and visual direction. In the end, I also provided assistance in post-production work, including infill screen images.
The USP film consisted of two parts. The first part showcased the basic LG gram model, which features the traditional laptop form factor. The second part highlighted the LG gram 2in1, which has a screen that can rotate 180 degrees, allowing it to be used as a tablet.
For this campaign, the gram Ribbon, a prominent visual element, was the central focus, representing the LG gram brand. It appeared at the beginning and end of the video, creating a cohesive visual experience.
plus, made some cute infill screens too🤪
Client : LG gram
Agency : Media.Monks
CD : Uooncu Jung
Film creative : Jae min
AD : Soyoung Heo
AE : I rang Rim, Tae Hong Jong
PD : Linda Shin, Rena Too
Production : AMOK
Agency : Media.Monks
CD : Uooncu Jung
Film creative : Jae min
AD : Soyoung Heo
AE : I rang Rim, Tae Hong Jong
PD : Linda Shin, Rena Too
Production : AMOK