LG wanted to create fandom around their lightweight productivity machine, the LG gram - enter Hustle Hub! Created by Media.monks around the world, including Korea, Singapore, Amsterdam, and Malaysia.
Hustle Hub is a community of like-minded professionals who believe in a healthier, better way to hustle.
We conceptualized a campaign to get people intrigued, starring a launch film with a host who empowers people with the right way to hustle through his outrageous antics.
Hustle Hub is a community of like-minded professionals who believe in a healthier, better way to hustle.
We conceptualized a campaign to get people intrigued, starring a launch film with a host who empowers people with the right way to hustle through his outrageous antics.
In the film, there are traces of my works in the middle of the video.😁😁
I asked my bf to share his screen, while he coding 😂
First time designing the game UI, but It was fun tho
For the last, my Hustle Hub stickers💖
I found some BTS cuts while shooting by film creative team
Client : LG gram
Agency : Media.Monks
Creative
CD : HaeHyun Park
Design : Soyoung Heo
Film Creative
Gleen Ng, Melisa Toe
Agency : Media.Monks
Creative
CD : HaeHyun Park
Design : Soyoung Heo
Film Creative
Gleen Ng, Melisa Toe