CJ bibigo stands as one of the most influential K-food brands known worldwide. To support their global expansion, we launched the bibigo Global Social Campaign, where we produced a diverse range of engaging content.
bibigo offers a wide variety of products, and our team spent considerable time contemplating how to showcase these products on social media. We ultimately categorized them into three main groups:
the Product Program, Recipe Program, and Lifestyle Key Visuals.
bibigo offers a wide variety of products, and our team spent considerable time contemplating how to showcase these products on social media. We ultimately categorized them into three main groups:
the Product Program, Recipe Program, and Lifestyle Key Visuals.
Product Program | bibigo Around The World
bibigo Around The World is a program that showcases the globally localized products of bibigo.
It features content that introduces modified products tailored to various tastes around the world, using bold graphic design and motion graphics to present them, not just for the Korean market but for diverse international palates.
bibigo Around The World is a program that showcases the globally localized products of bibigo.
It features content that introduces modified products tailored to various tastes around the world, using bold graphic design and motion graphics to present them, not just for the Korean market but for diverse international palates.
Product & K-Culture Program | A Tasty Lesson
A Tasty Lesson is an initiative that educates fans on the various ways they can explore bibigo’s products and Korean culture, from food to celebrations, in an entertaining yet simple manner. Our goal is to make learning accessible and free for everyone.
Check it here 🍳
A Tasty Lesson is an initiative that educates fans on the various ways they can explore bibigo’s products and Korean culture, from food to celebrations, in an entertaining yet simple manner. Our goal is to make learning accessible and free for everyone.
Check it here 🍳
Recipe Program | Switch Things Up
Switch Things Up is a program that introduces unique recipes using bibigo products. It features East-West fusion recipes with bibigo items. The overall art direction is styled in a snapshot format, showcasing the cooking process in a vibrant and dynamic manner.
Check it here 🍳
Switch Things Up is a program that introduces unique recipes using bibigo products. It features East-West fusion recipes with bibigo items. The overall art direction is styled in a snapshot format, showcasing the cooking process in a vibrant and dynamic manner.
Check it here 🍳
Recipe Program | Think Outside Of Frozen Box
Think Outside Of Frozen Box is a program showcasing easy transformations of bibigo products into simple recipes.
Check it here 🍳
Think Outside Of Frozen Box is a program showcasing easy transformations of bibigo products into simple recipes.
Check it here 🍳
bibigo Lifestyle Photography
bibigo lifestyle photography emphasizes showcasing various bibigo products and the key elements that highlight the food. We categorized the entire product list into several categories and developed seven distinct shooting concepts, capturing a variety of photos within each concept.
bibigo lifestyle photography emphasizes showcasing various bibigo products and the key elements that highlight the food. We categorized the entire product list into several categories and developed seven distinct shooting concepts, capturing a variety of photos within each concept.
Visit the bibigo global account to discover a variety of content!
Remember to Live Delicious! 😋
Click!
Remember to Live Delicious! 😋
Click!
Client : CJ bibigo
Agency & Production : Media.Monks
Creatives : Nahil Kang, Karl Chan, Noi Sudirman, Soyoung Heo, Heyhun Park, Jaemin Cho, Jaslyn Tjhai
Photographer: Mike Yang | Yoo KyungJong
Retoucher : Eunkyung Sun (Moment Studio)
Prop: Dooeun Kim | Maria Kim
Food stylist: Studio Seasoning | Studio Bom Bloom Bom
Agency & Production : Media.Monks
Creatives : Nahil Kang, Karl Chan, Noi Sudirman, Soyoung Heo, Heyhun Park, Jaemin Cho, Jaslyn Tjhai
Photographer: Mike Yang | Yoo KyungJong
Retoucher : Eunkyung Sun (Moment Studio)
Prop: Dooeun Kim | Maria Kim
Food stylist: Studio Seasoning | Studio Bom Bloom Bom