The 'Regal Pioneer' campaign revolves around Eliza Ikeda, an ambassador for Chivas Regal, who is celebrated as a trailblazer in Japan's cultural scene, embodying the essence of trends and culture. The campaign aims to share the inspiring success stories of these regal pioneers, individuals who have become influential figures in the world of trends and culture.
The campaign is conducted both online and offline, featuring a 'Master Class' where attendees can directly listen to the captivating success stories of these regal pioneers, reminiscent of TED talks.
From the initial pitch to the present phase, the campaign has been progressing throughout the first and second halves of the year, endeavoring to showcase the success of Chivas Regal and the embodiment of luxury, the 'Regal Pioneer.'
As the Global Art Director for the Chivas Regal - Regal Pioneer project, I led the overall visual direction and Key Visual. Additionally, I was involved in the design of various elements within the video, contributing to the overall super design of the project.
This endeavor was a global project, requiring effective communication with diverse team members. While there were some challenges along the way, the satisfaction derived from working on such a significant project was immense.
Main Key Visual : Chivas Regal Ambassador - Eliza Ikeda
Main Key Visual : Regal Pioneer - Keisuke Fujita
Main Key Visual : Regal Pioneer - Keisuke Shoda
Chivas Pioneers - Regal Pioneer Trailer
In this project, my touch was also present in the video, as I was in charge of designing all the supers. Initially, I faced many challenges due to the language barrier, but seeing the designs featured in the video gave me a sense of accomplishment and joy.
The Regal Pioneer campaign's video comprised three main components: the Regal Pioneer Trailer, introducing the "Regal Pioneers," and the Pioneer Profile Films featuring short interviews with Fujita-san and Shoda-san.
Chivas Pioneers - Pioneer Profile : Fujita Keisuke
Chivas Pioneers - Pioneer Profile : Shoda Keisuke
The pitch for the project was done in collaboration with the Amsterdam team, while the production was led by the Singapore team. The filming involved teams from Japan team and local production, and the video's post-production was managed by teams from Singapore and Malaysia. Additionally, the photo post-production was handled by the Korean team.
This project truly showcased the strengths of MediaMonks' global network. It was a remarkable example of effective collaboration among diverse and talented team members from around the world, making it an even more meaningful project.
To check out the Chivas Regal - Regal Pioneer campaign
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Client : Chivas Regal
Agency : Media.Monks
CD : Glenn Ng
AD : Soyoung
Copy writer : Aya Kato
PD : Rena Too, Rogier Dorant, Anton Karyakin
Film Production : OnPro Studio
Film Director : Arterm Skiy
Production PD : Oscar Nielsen
Photographer : Toshio Ohno
Retoucher : Eunkyung Sun (Moment Studio)
Agency : Media.Monks
CD : Glenn Ng
AD : Soyoung
Copy writer : Aya Kato
PD : Rena Too, Rogier Dorant, Anton Karyakin
Film Production : OnPro Studio
Film Director : Arterm Skiy
Production PD : Oscar Nielsen
Photographer : Toshio Ohno
Retoucher : Eunkyung Sun (Moment Studio)